CLI vs Non-CLI Routes: Which Should Your Campaign Use?

CLI routes deliver your caller ID to the called party; non-CLI routes present a random or blank number. The right choice depends on destination rules, answer-rate targets and budget.

When CLI pays for itself

Markets where recipients screen unknown numbers — GCC, UK, USA — see answer rates rise enough to justify the premium.

When non-CLI is fine

Destinations where CLI has little effect on pick-up, or for surveys and notifications where callback isn’t expected.

Compliance note

Spoofed CLI intended to deceive is prohibited under our acceptable use policy and local law.